Why Targeted Advertising Is Essential for Startup Brands

While there is no magic formula that results in success for any startup, there are universal principles that can affect the success of your new business. In the modern business world, everyone understands the importance of advertising, but not everyone has the right strategy for maximizing their presence online and in the real world.

Kye Giscombe knows a thing or two about building a business from scratch due to his role as the founder and former director of Contact Sports, Inc. and Cosmo Horizon before accepting his current position as Director of Operations at Estate Law Center. Kye Giscombe advises, “In a sea of endless products and services, it’s important to find your niche and identify your target demographic. A good marketing plan doesn’t just take factors such as age range, geographical location, and income levels. You have to consider what activities your target audience enjoys, what other interests they share, and what sorts of things they value.”

These factors come into play when you are designing messaging for your target audience. Be sure to get some experience writing clear, engaging copy before writing any advertisements. Also, consider sending out online advertisements using a service such as Google AdWords.

Kye Giscombe explains, “People’s media consumption habits are increasingly dominated by the Internet, and Google searches are most people’s first stop when looking for information. If you know what your potential customers are searching for, you can leverage this information to your advantage.”

Google AdWords is the perfect tool for this scenario because it allows you to show advertisements only when your ideal customer searches for specific keywords. Instead of wasting your time and money trying to appeal to the largest audience possible, this type of targeted marketing will ensure the people most likely to purchase your products or services hear about you. Startup owners should learn to leverage these tools for long-term success.